The PDF Years
It wasn’t that long ago that CALL decided to upgrade the CALL Bulletin from a print publication distributed by mail to an online PDF that could be sent out in seconds using the CALL listserv. Going online saved CALL thousands in printing costs, but still required CALL to hire an outside graphic designer to help with the newsletter’s layout.
The PDF looked professional, but for modern newsletters, the PDF format can be limiting. Readers cannot link to individual articles, the organization cannot showcase videos, and individual articles are harder to find with search engines. Continue reading What Happened Here? Moving the CALL Bulletin to WordPress