As librarians, we’re well aware of the impact relevancy algorithms have in search results. This year Facebook’s relevancy ranking – otherwise known as the “Top Stories” in your news feed – has come under a lot of public scrutiny. Facebook uses your actions – clicks, likes, comments – to choose what content you see, along with other factors that you have less control over.
What do they prioritize? How do we know what we’re missing? Can we push back and get more personal control? What can this tell us about larger issues like net neutrality? If you’re using Facebook for current awareness, you may not be seeing all the information you want to see.
Knowing how Facebook shows or hides what you see may change how you want to use it, so I’ll also demonstrate where you can find tools to customize your personal settings. Continue reading Facebook: Who’s in Control?