Sally Baker

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AALL Competitive Intelligence Foundations

I attended the augural AALL Competitive Intelligence Foundations program in October 2017 which was made possible by a CALL grant. Zena Applebaum, Director of Professional Firm Customer Segments with Thomson Reuters in Canada, was the instructor for the program. The program was a day-long event held at Sidley Austin in Chicago.

The CI Foundations program was designed to help attendees establish and maintain a competitive intelligence (“CI”) function in a law firm. It was a valuable learning experience for both law firm librarians with established CI groups and for those just beginning to put together formal programs. Continue reading AALL Competitive Intelligence Foundations