Category Archives: Public Relations

Public Relations Committee Annual Report

The 2016-2017 was comprised of Joanne Kiley (chair), Deborah Ginsberg, Sean Rebstock, Emily Barney, Lyonette Louis-Jacques, Donna Tuke, Scott Vanderlin, and Sharon L. Nelson.

Accomplishments:

The Public Relations Committee maintained its presence on social media. Actions included live tweeting at each CALL Business Meeting, including capturing photos of the guest speakers, thanking sponsors, and collecting key highlights from the guest speakers’ speeches. The Committee tweeted announcements about events, as well as opportunities for advocacy and continuing education. Lyo Louis-Jacques also posted announcements on CALL’s Facebook page and re-tweeted the live tweeting at CALL Business meetings. The Committee announced the publication and availability of the issues of the CALL Bulletin on Facebook, LinkedIn, and Twitter.

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Public Relations Committee 2016 Annual Report

The 2015-2016 Public Relations Committee was Deborah Ginsberg, Sean Rebstock, and Beth Schubert (co-chairs), Emily Barney, Britnee Cole, Ella Delaney, Debbie Ginsberg, Carolyn Hersch, Lyonette Louis-Jacques, Joanne Kiley, David Pauwels, Scott Vanderlin, and Sharon L. Nelson.

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CALL–Big Winners in Philadelphia

As most of our members know, our chapter was awarded two separate AALL Awards at this year’s annual meeting. These awards were for Best Use of Technology and Best Newsletter within the “Excellence in Marketing” category.  Here we are, front and center, for all of AALL to marvel at:

Scott highlights CALL's success
Scott Vanderlin shows off CALL’s accomplishments

Continue reading CALL–Big Winners in Philadelphia

Facebook: Who’s in Control?

facebook icon designed by dan leechAs librarians, we’re well aware of the impact relevancy algorithms have in search results. This year Facebook’s relevancy ranking – otherwise known as the “Top Stories”  in your news feed  – has come under a lot of public scrutiny. Facebook uses your actions – clicks, likes, comments – to choose what content you see, along with other factors that you have less control over.

What do they prioritize? How do we know what we’re missing? Can we push back and get more personal control? What can this tell us about larger issues like net neutrality? If you’re using Facebook for current awareness, you may not be seeing all the information you want to see.

Knowing how Facebook shows or hides what you see may change how you want to use it, so I’ll also demonstrate where you can find tools to customize your personal settings. Continue reading Facebook: Who’s in Control?

Annual Reports: Public Relations Committee

Co-Chairs: Deborah Ginsberg and Lauren Odom Liaison: Pamela Cipkowski (Robert Martin) Members:

  • Emily Barney
  • Janice Collins
  • Ella Delaney
  • Carolyn Hersch
  • Lyonette Louis-Jacques
  • Sharon Nelson
  • Scott Vanderlin
  • Kara Young

Meetings

In the 2013-2014 year, the Committee conducted two in-person status meetings, in addition to an online meeting. The in-person meetings were well received, as they better facilitated discussion and brainstorming among the members regarding Committee plans and objectives. Following the meetings, the Committee members were provided a meeting summary with action items.

Public Relations

The Committee continued to seek opportunities to promote CALL and its members to the public and through AALL.

CALL at AALL/AALL Marketing Award

Member Scott Vanderlin set up a unique and engaging table display at AALL’s 2013 Annual Meeting. The display, “Call CALL in the Exhibit Hall” featured a phone which attendees used to listen to pre-recorded information about CALL. The table was submitted for an AALL Excellence in Marketing Award, Best Use of Technology and was selected as the winner.

Scott will also design the table for the 2014 Annual Meeting.

Brochure

With the help of member Carolyn Hersch and Membership Committee Member Karl Pettit, the CALL Brochure was revised for the 2014 AALL Annual Meeting. The new brochure is informative yet visually engaging.

Law Day

Working with outgoing Director Pamela Cipkowski, CALL put an ad in the Chicago Daily Law Bulletin for Lay Day 2014 (May 1).

Pictures at Events

Member Emily Barney and other members took many pictures at CALL business meetings in 2013-14. The pictures have been useful for projects such as the new Brochure. CALL also now has a Flickr account to help share these pictures and promote their use.

CONELL/Give-Away

CALL will participate in the CONELL Marketplace at the 2014 Annual Meeting. Members will be on hand to answer questions as well as give away brochures and lip balm.

Plans for the Future

Over the 2014-15 year, the Committee plans to work more closely with AALL, providing the organization with more information about chapter events and members. The Committee will also reach out to the Meetings Committee to help promote events and speakers. The Committee will also work more to promote relevant events at individual libraries and member happenings.

Social Media

Facebook/Twitter

The Committee is currently engaging with the CALL membership through the social media platforms Facebook (79 Likes), Twitter (64 Followers) and LinkedIn (76 Members). This year, the social media efforts were focused on improving user engagement on Facebook. Through Facebook Insights, we were able to determine that the posts that users engaged with the most were announcements for the CALL business meetings. Our Facebook fans also responded well to articles on the law librarian profession. Other posts that had a large reach discussed current news and developments related to the Association, including CALL award winners, AALL election results and the AALL Annual Conference.

In the 2013-2014 year, the Committee unlinked the CALL Twitter account from the Facebook account. This allowed us to generate more Twitter friendly content, which entailed limiting our posts to 140 characters or less. The Committee aims to use Twitter as a platform to interact with CALL members, potential members and the law librarian community. To achieve this goal, the CALL twitter page has begun following the feeds of individual CALL members, law school libraries and professional library associations.

Website

Archives

The Board requested that the Committee research how other chapters archive their websites. From what the Committee was able to learn, other chapters do not have procedures to formally archive their sites.

Website Updates

The Committee added a Grants/Awards section to better promote these important activities. While no longer in the navigation menu, CALL website continues to promote “Finding IL Law” through a prominent side button.

The Committee upgraded the CALL WordPress installation to version 3.9 to ensure that the site remains secure and up to date.

Plans for the future

The Committee will solicit member feedback on the website’s usability. We will also work with the Bulletin Committee to help create a more web-friendly CALL Bulletin.

Listserv

Member Kara Young monitored CALL’s listserv and made changes as needed. Kara will serve as co-chair in 2014-15.